We help out-of-the-ordinary brands and visionaries, color outside the lines, make bolder statements so they can outshine their competition and make profits.
Hue we are
POC is a boutique strategic consultancy bringing the Non-bland Approach™x to creating brand strategies that refresh perspectives and make meaningful statements. Show specialty areas of Bright Brand Strategy™ = branding,marketing, product.
How we make it pop:
Smart strategies, fresh perspectives on data, and meaningful storytelling for beauty, health & wellness modern-minded brands to infiltrate the world 🙂
Why brand strategy
A great brand inspires more than loyalty – it inspires super fans.
And, 66% of consumers want a more meaningful experience.
Bright solutioning
TBH reinventing the way we “world” can be tough.
If this sounds like you, let’s get to soul-utioning
Problems to cycle thru
- Got an idea and need confidence in launching your vision?
- Going back and forth on how to put what’s in your head onto paper?
- In the market and look like everyone else?
- Outdated and need to smash growth goals?
- Solo-preneur or lone wolf on a team needing a concept challenger or partner to bring out the best.
- Searching for a deeper understanding or leveling up what you’re bringing to the table?
Hue we work with
uplifters, coaches, leaders
idea makers
status quo shakers
struggling brands that need refreshing
brands who know their worth
diversity and equality champions
story shapers
innovators
trailblazers
POCs PROCESS
Non-bland approach process outshine your frenemies for unfair success in 3 steps.
Step 1
Goal’d Digging
Discovery
Step 2
Bright
Soul-utioning
Plan
Step 3
Tailored Bright Brand
Strategy(™) Road Map
Here’s what’s poppin’
Brand strategy
Your no-fluff, all heart + soul, data-based, fresh-to-life foundation that sets the tone So your dreams flourish.
Let’s make sure your future is effervescent.
Product strategy
Launch confidently and smarter with differentiated, validated game-changers that delight your people and make a profit.
Marketing
Shine bright like a diamond with impactful, effective strategies grounded in your why and focused on profitability.
Poppin’ statistics
Product highlight
The time is bright now. Can you imagine a clear, distinct, aligned movement that inspires a brighter future while delivering against your business goals and objectives? My services are for all wave-makers ready to create change, willing to put in the work, and open to finding the potential within themselves and your brand.
Blog
Bright insights
The end goal is a colorful, unbland movement
- Stand for what people need without abandonment
- Outshine the competition
- Clear brand communication
- The distinct, intentional identity
- Surprise, delight, and endear
- Unapologetically focused
- Unbland
Tell us what you need